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Think Big and Small: Using Big Data for Small Business

Nearly 80 percent of enterprise executives agree that companies ignoring the benefits of big data will have a hard time competing in the future. Failing to understand the convenience and power of data will cause you to make a number of wrong decisions regarding the direction your business will take.

Many of the most successful companies on the planet use big data for small business to help them target consumers and grow their brand. Collecting this data can happen in a variety of different ways.

Tracking the users that sign onto your website will provide you with information about their location and even their buying habits. With this type of information, you can hone in on an effective marketing strategy.

If you are curious about how you can use the power of big data to make your company more successful, read the helpful information below.

Big Data For Small Business Helps Create an Understanding of Your Audience

The main thing a business owner needs to know when trying to market their services or products is who their core audience is. Failing to get this information can severely inhibit your ability to create loyal customers.

Gathering data from your website and social media can help you greatly. This information will generally provide you with details about how old your average customer is and what type of products they are looking for.

Knowing this is essential when trying to create marketing campaigns that actually work. If a consumer feels like you are targeting your marketing efforts to fit their needs, they are more likely to become a long time customer.

Avoid Wasteful Marketing Campaigns

Trying to develop a PPC or Facebook Ads strategy without the help of big data is nearly impossible. One of the best things about Facebook Ads is the fact that they allow you to customize who sees your ads.

Ideally, you only want people who have expressed an interest in your industry to view these ads. Trying to target any and everyone on social media will backfire in spectacular fashion.

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If you have in-depth information about your audience, properly targeting these ads will be a breeze. Facebook allows companies to target their ads based on factors like a user’s age, economic background and location. Using big data allows you to somewhat hedge your bets when it comes to this type of marketing campaign.

Understanding What Works and What Doesn’t

Does your company sell products online? Having big data from these transactions is a crucial component of taking your online business to the next level.

Finding out what products are working and which ones are not can save you a lot of money and headaches. If you start to see consumers gravitating towards a particular product, you need to put all of your marketing might behind it.

Striking while the iron is hot can help you increase sales substantially. This is why having real-time purchasing data to look at is so important. Having this information helps you make difficult decisions with ease.

Optimizing the User Experience

As any business owner knows, having a functional and appealing website is important. Often times, a website is the first opportunity your business has at impressing potential customers.

Looking at data from your website will help you understand what pages people are gravitating towards and how long they are staying on these pages. If you start to notice that certain pages are not getting used, it could be due to functionality issues.

Taking a look at these pages from an objective standpoint will help you figure out how to optimize them. Constantly reinventing and optimizing your website can help you keep consumers interested. Simply “setting and forgetting” a business website will generally lead to low conversion rates.

Focus on Customer Satisfaction

Another benefit that comes with using big data for small business is the insight it can give you regarding customer satisfaction. The last thing you want is to have a laundry list of disgruntled customers on your hands. If your data shows you that issues exist with the way customers are being taken care of, you need to address them immediately.

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The longer you wait to address these issues, the harder it will be to avoid damage to your reputation. Working with a reputation management professional can also be beneficial.

These professionals will be able to keep a close eye on things like new online reviews that may be negative. Getting a reputation for providing less than stellar customer service can lead to you go out of business.

Listening to Customer Feedback

Business owners get so wrapped up in making money and being successful that they forget about listening to their customers. Usually, a loyal customer will be able to offer a unique perspective on your product or service.

Looking at customer data and feedback on a regular basis is essential when trying to grow your company. Failing to do this may lead to you getting caught in a rut, which can be quite costly.

When customers offer up suggestions on how you can improve your product or service, be attentive. The suggestions they make could help open up a whole new market for your business.

Identify Productivity Issues

Keeping productivity levels high is an essential part of having a successful business. Some business owners use the power of data and analytics to track the work their team is doing.

If you start to notice a decline in productivity, you need to nip it in the bud immediately. Scheduling a team meeting can help you inform your employees about this problem. During this meeting, you can listen to the problems your employees have and address them.

For more information on how data science and analytics can benefit your business, read more here.

Don’t Get Left Behind

Using big data for small business can be extremely beneficial. Neglecting to embrace the power of data and technology is a recipe for disaster.

Are you looking for information about how to reach a wider audience? If so, check out our article on how to use data to develop a winning email marketing strategy.