Are you interested in earning $42 for every $1 you spend in marketing? If so, email is the place you need to be. Keep in mind, though, that you’ll need to do some work if you want to make the most of your efforts.
If you’re getting an email marketing campaign up and running, there are a few things you need to know to be successful. Follow the seven tips below when forming your email marketing strategy.
1. Know Your Customers
The first tip for a successful email marketing campaign is also one of the most important: know your customers.
Since email marketing can be direct and personal, you need to know who your customers are and what they want. Take some time to get to know the people who are signing up for your emails. Ask the following questions:
- Is there a particular demographic you cater to?
- Do they prefer a specific type of product or service?
- Are they high-end or value-focused customers?
- Are they looking for great content or deals?
Once you have this basic information, you can start crafting the content of your email messages. You’ll be able to create more tailored, exciting content that will keep your customers interested in what you have to say.
2. Write Great Copy
The quality of your email copy is the difference between a successful email marketing campaign and a failure. If your email copy sounds like a poorly worded newsletter, your customers will stop opening it.
Here are a few ways to improve your email copy:
- Make sure that all email copy is personalized
- Create every email with the customer in mind.
- Use power words to impact your readers
- Get your reader’s attention as soon as possible in your email copy
Email copywriting is tough if you don’t have experience. If you don’t know how to craft excellent email content, then working with an experienced copywriter will get you there. Reach out to other email marketers to see how they can help.
3. Segment Your Audience
Email marketing is most effective if you segment your recipients. This is where you create different types of messages and send them out to different groups. Doing this allows you to send relevant messages to a smaller group of people, which increases your chances of getting a response from that group.
Try to segment your audience as soon as you can. Ask your readers what content they want to see when they opt-in to your email list.
If you can’t segment early, use an email marketing platform that lets you segment your readers as they interact with your content. Doing this will help you create more targeted email lists.
4. Don’t Always Sell
If you’re in the business of selling a service, product, or content, it’s very easy to get caught up in the selling aspect of your business. However, you have to realize that you’re dealing with people, and they don’t always want to read sales content all the time.
When crafting your email copy, make sure you always focus on providing some value first. Your customers will appreciate the fact that you aren’t always trying to sell them something. They’ll be happy with valuable content that impacts their lives.
Try to have at least two content-filed emails before you send one that tries to sell a product. Test this with your email list to make sure it works since some customers will burn out on sales copy quicker than others.
5. A/B Test Everything You Can
Like any marketing campaign, you need to make sure you’re doing everything correctly. One way to improve your emails is to A/B test every piece of content you create.
A/B testing is fairly simple: send two different emails out and see which one produces better results. Doing this simple task will help you learn what works with your readers. It will help you learn how to craft more interesting and engaging content.
It might be hard to do with a small email list. However, that doesn’t mean you can get it done. You’ll need to extend the length of your A/B tests to get enough data for analysis in this situation.
6. Measure Deliverability
You’re always ahead of the game if you use an email marketing service. Email marketing companies design their software to deliver email to inboxes successfully. However, those systems aren’t perfect.
Everything you include in your email can impact your deliverability rates. If you use language that sounds like you’re sending scam content, for instance, you might end up in the spam folder.
Test your email deliverability to make sure your readers are getting your content. Email marketing services like emailpreviewservices.com can help you determine if your emails look legitimate and will stay out of the spam folder.
7. Always Have a Call to Action
Creating a great email is all well and good. The question is, will your content provide results for your business? If not, how can you push your readers to take action and buy from your company?
If you don’t tell your customers what you want them to do, they’ll read your content and go on with their lives. When creating email messages, make sure that you always have a call to action at the end.
It doesn’t have to be a call to buy a product or service, either. You can have your readers take a survey, reply to your email, or leave a comment on a blog post. Do what you can to push your readers to engage with your brand.
Building a Successful Email Marketing Campaign Isn’t Easy
You can’t just send a few emails to your email list and expect people to buy from your company. It takes work to build a successful email marketing campaign. Use the email marketing techniques above to start yours the right way.
Are you interested in learning more digital marketing tips? Read our latest business blog posts to learn how to get your company noticed.