Taking part in a trade show is a perfect opportunity to really get your business known, but there is more to it than just showing up. You need to be seen. It can be difficult when you have competitors.
The whole point of going to a trade show is to attract attention to your brand. Coming up with some fabulous trade show booth design ideas will be what puts you out in front.
Here are a few tips to get you started.
Trade Show Booth Design Ideas
It is a good idea to check out the competition before you choose. See what they are doing, what seems to work and what doesn’t. Then, base your own design from theirs.
1. Keep It Simple
Don’t go overboard with messages. Don’t get too complicated, as it makes it difficult for people to read and remember. Focus on why you are there. If you are launching a new product, just focus on it.
2. Utilize Empty Space
Remember to not overcrowd letters, graphics or pictures. The blank spaces make the message stand out. Remember, people are seeing a lot of booths and will remember the ones that they can easily read. Let them see your brand.
3. Great Giveaways
People love free things. Free things that they can actually use with your name on it means they are constantly reminded of your brand. They will use it and their friends and family will ask about it.
T-shirts, hats, and pens are all good ideas. If you have something that relates to your product, even better. The best option is samples of your products, if possible.
4. Be Seen From Afar
Banners, tablecloths, floor mats, archways. Feather banners and product display units will all help to draw customers into your booth. You can have an inflatable tent, the entire back wall designed with your brand or logo or printed gazebos.
Why not get your booth designs custom-made for all your trade shows and expos. They can be reused and made to order for your brand. Check out Event Display for more information.
5. Personality Plus
You need to man the booth with a personality to match all your fabulous designs. Someone who can use humor, chat people us, sell the product without pressure and engage with all types of people.
There is no point in spending time and money designing the perfect booth to just have grumpy Gus sitting at it. You need to match that booth with a personality people will enjoy and remember.
Beat Trade Show Wars
Coming up with the best trade show booth design ideas should be easy. As they only happen once a year, you have plenty of time to learn from past mistakes and see what works for your competitors.
Come up with something bright, bold, unique, yet simple and not overbearing. Most of all, enjoy yourself. Network, look at other booths for ideas of what works and what doesn’t.
Design your booth around your product to best show it off. If you are in manufacturing, please continue reading here for more tips.