When surveyed, 77% of top marketers all agreed that branding is critical to business success. And why wouldn’t it be?
It today’s cluttered market, no matter what your niche is, your brand allows you to differentiate yourself from the competition. It allows customers to form an emotional connection with your products and services.
Perhaps the most important aspect of a company’s brand is its logo. A logo, with just an image or a word, can convey an immense amount of meaning to customers. It can inspire them to pick your product off of a shelf over another and it allows them to develop positive anchors towards your organization that will keep them coming back to you again and again.
Because of that, having an awesome logo is critical. To help you create one, here are 5 logo making pro tips!
1) Make Sure Your Image Works Without Color
Color is incredibly important to effective logo design and something we’ll talk about in our next tip. The problem with it though is that many people get so caught up in playing with colors when building their awesome logo that their logo’s base suffers.
When creating a logo, you’ll want to make sure that your imagery communicates something without the use of color and that color takes it to the next level afterwards.
2) Get Color Savvy
Color has the ability to convey a tremendous amount of meaning.
White can make consumers associate a brand with purity. Purple can make a brand seem luxurious. Green is the color of vivaciousness.
To make sure you’re using the right colors, think about your brand and what you’d like people to know about it at a glance. Then, research and incorporate colors that most closely convey that meaning into your logo design.
3) Play With Text
When people think logos they think imagery. That’s not a bad association given that some of the best logos lean heavily on or solely utilize a picture of some sort. But that’s not to say that you need a picture to have an awesome logo.
If you’re not artistically inclined, playing with different fonts, their spacing, size etc. can lead you to stumble onto a logo made completely of characters (letters). When done correctly, this method of branding can be every bit as effective as the use of standard pictures in a logo (ex: the Coca-Cola logo).
4) Keep It Simple
There’s nothing worse than busy designs. That’s because busy designs try to convey so much to consumers that they end up connecting on very few points.
Logos like Apple’s “apple” or Nike’s “swoosh” convey a feeling with just the silhouette of a shape. Remember, brevity is a telltale sign of wit. Try and capture a fair amount of brevity and wit in the design you go with.
5) Make It Mean Something
When designing, write down important information about your business.
What does your company do? Who do you serve? What are the 3 most important aspects of your culture?
Let your answers guide your design.
People should be able to look at your logo and get a sense of who you are. That’s only possible if your logo is designed with you in mind!
If you’re struggling with this concept, consider bringing on a professional design team like FittDesign or another agency to help!
Wrapping Up Tips to Make an Awesome Logo
An awesome logo is integral to your company’s success. To put yourself on the path to creating one, follow the tips above.
Make sure your silhouette works, add meaningful color, consider a typeface logo, keep it simple and above all else, make it meaningful.
Doing those things will set you and your company up for logo and overall branding success!