Are you interested in making small business promotional products a part of your overall marketing strategy?
Are you looking for cost-effective advertising methods that will also allow you to give back to your clients? Can’t figure out which items you should choose to the brand or the information they should include?
This post can help. Keep on reading to learn about the right marketing items to give away.
By the end of this post, you’ll know how to put your logo on anything — and why doing just that is such a smart idea.
1. Pick the Right Items
When you first decide to use promotional products in your marketing strategy?
You need to make sure that you’re choosing the right items.
Sure, things like tee-shirts and drink coolers will get the job done. But we know that you also want to be able to think outside of the box. You also want items that your market will use or see every day, not just those they’ll reach for a few times a year.
Things like magnetic calendars, mouse pads for work computers, or even USB keys to store important files will all take things to the next level.
They’ll also prove to clients that you’re a company who does things a little bit differently.
What’s not to love about that?
Are you looking for more info on how to choose the small business promotional products that will help you to stand out from the crowd?
Want to be able to put your logo on anything — especially if it’s an item that no one would expect?
If so, then you need to check out the Inter Branding website. From headphones to bow ties, this company can help you to come up with promotional gift ideas that will have everyone representing your brand in no time.
2. Focus on the Season
Remember that sometimes, the best promotional products are the ones that help your customers to celebrate the season!
While of course, consistency within your branding strategy is key, there’s nothing wrong with switching up the promotional items that you give away.
If you want to stay in season and on the calendar, you can create “limited edition” promotional gifts that help you to celebrate a holiday or mark a company anniversary.
For example, you can create branded candy canes or Christmas stockings to send to your clients in December. You could send them candy hearts with company-related messages around Valentine’s Day.
If your company is about to celebrate it’s 20th anniversary in business?
Why not create a limited edition “20 Years Strong” coffee mug? You can even create a social media campaign around these products. Encourage your clients and employees to upload a photo of them to Instagram under an appropriate hashtag.
Not only will this help to spread the word about your company, you’ll also be able to get to know your target market on a much deeper level.
3. Choose the Most Important Information
When you’re designing small business promotional products, it can sometimes be a real struggle to figure out which information you need to include.
Remember that there’s a difference between a promotional gift and your business card or a company flyer.
In most cases, you’ll just need to include your brand’s name and logo. Remember, these items are about creating buzz around your company and beefing up your brand recognition.
So, things like your social media handles and store handles can go elsewhere.
Of course, if you end up selecting larger marketing items to give away, like a tote bag, then you may have plenty of real estate to include more information.
4. Pick the Right Places
Of course, in addition to choosing the right marketing items to give away, you also need to ensure that you’re giving them away in the right places!
So, where and when is the right time to give either current customers or leads and prospects your promotional items?
In most cases, industry events like a trade show, a lecture series, or even at a fundraising party are all places that would welcome promotional items.
If you’re one of many booths at a trade show, free promotional items from companies are an awesome way to generate interest in your booth. Plus, while attendees are picking up your SWAG, you’ll be able to pitch them on your products or services.
Additionally, you can mail out free promotional items to your loyal customers as a way to say thank you. Remember that when these people wear or use your items in public, they’re essentially offering you free advertising for your brand!
Plus, a nice surprise in the mail may even mean that those who get a promotional gift share it on their own social media accounts.
Make Small Business Promotional Products a Part of your Marketing Plan
No matter the industry that you work in or the current size of your company, we hope that this post has convinced you to give small business promotional products a try.
Remember that, whether you choose to hand them out at a trade show or in your local dog park, these items serve as advertisements for and representations of your brand.
So, when you’re choosing the items themselves, don’t be afraid to go for something that’s unexpected. Looking for more ways to promote and market your brand?
We’re here to help you make it happen.
Keep on checking back with our website and blog for more of the latest advertising tips and tricks.