Owning a restaurant has its rewards and also its challenges. The majority of independently owned restaurants won’t survive the first year. Of those that do celebrate the first anniversary, the vast majority will close within three to five years.
Restaurant owners can’t afford to believe that good food is all that’s needed to be successful. Like most businesses, you will need to find things that set your restaurant apart from the competition.
So how do you beat the odds? Continue reading for five hacks that can separate your restaurant from the rest of the pack.
1. Restaurant Owners Should be Visible
Don’t fall into the trap of believing that if you build it they will come. That thinking is a recipe for failure.
Get out into the community to gain exposure. Take part in community events, become a sponsor of the local high school football team, or feed the hungry during the holidays.
Also, make yourself available at your restaurant. If you are likable and approachable, people will want to support you in return.
2. Support the Local Arts
Having a connection with the arts community is great restaurant advice. Artists have a large following that goes where they go. Use this hack as a free marketing tool.
Provide a platform for local bands to come in and perform. Host an open mic night for spoken word artists, or a monthly talent competition.
These are a good way to reach new people that otherwise would never come through your doors.
3. Get on Social Media
Social Media is a powerful tool when used right. Promoting your business on platforms like Instagram, Facebook, and YouTube, are important.
Share images of your menu items, testimonials, and engage with your customers. People love being acknowledged and part of something positive. Use social media hacks to create an experience.
With the popularity of live streaming, you can create short videos to advertise daily specials or share live performances. You could also do cooking demonstrations using your state-of-the-art commercial kitchen equipment.
4. Create a Signature Happy Hour
Happy hour doesn’t have to mean alcoholic beverages. If you don’t have a full bar, create a happy hour around a signature dish. Whether it’s Taco Tuesday or an all you can eat Sunday Gospel Brunch, entice foodies to come out and get a taste of what’s on the menu.
Coming up with fresh tips for restaurant owners will need a bit of creativity.
5. Develop an App
Stay in touch with the latest technology. Restaurant apps are huge and are used are great for building customer loyalty.
Capture contact information to integrate email marketing, social media integration, and rewards programs. Apps also allow you to send daily specials and event information.
Get Ready to Grow Your Business
Restaurant owners have to work twice as hard to sustain their business and grow their clientele. There is nothing that says the process can’t be fun.
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